Process
Five steps, one connecting line.
We keep the process tight. Each step has a clear purpose, and we do not stretch engagements beyond what the work needs.
Discover
Listen first. Interviews, existing material, and a clear picture of success.
We start with conversation, not deliverables. Stakeholder interviews, a review of existing brand and product material, and a clear shared definition of what success looks like in three, six, and twelve months. Discovery typically takes one to two weeks depending on project size.
Define
Frame the problem. Scope, audience, constraints, and the outcome that matters.
We turn discovery into a brief: audience, scope, constraints, success metrics, and the specific outcome the project is built to deliver. The define phase produces a written proposal with timeline and pricing, signed off before any design work begins.
Design
Design the system, not just the screens. Identity, structure, interaction.
Identity, information architecture, component system, and key page templates. We design in the medium we will ship in, using real content where possible. You see designs in the browser, not in static mockups that drift from production.
Build
Build with modern, maintainable technology. Fast, accessible, structured.
We build with Next.js, TypeScript, and Tailwind CSS by default, choosing additional tools only when the project requires them. Every build is checked for accessibility, performance, and SEO. Code is committed to a repository you own, with deployment automated through Vercel.
Launch
Ship, measure, hand over. Launch is a checkpoint, not an ending.
We ship to production, verify in the real environment, and hand over documentation plus a recorded walkthrough so your team can operate the site. Post-launch monitoring catches regressions in the first two weeks. Then we agree whether to continue under one of the partnership models.
Why this shape
A process is only useful if it survives contact with a real project.
Five steps is the smallest number that still covers the work. Fewer and you skip discovery, or design without defining. More and you start paying for ceremony instead of substance. Each step has a clear output: a brief, a scope, a system, a build, a launch. We do not move to the next step until the previous one is signed off.
The connecting line is discipline. The same person who scopes the work designs it. The same person who designs it builds it. There is no account layer, no handoff to a separate production team. This is the structural advantage of being a small studio, and we protect it.
Engagements are sized to the work. A focused marketing site might run four to six weeks. A complex application can take three to six months. We tell you the realistic range in the proposal phase, and we stick to it. If the scope changes mid-project, we say so and re-scope together.